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Sticker Shock & Doritos Fatigue|PepsiCo Cuts Forecast
Earnings

Sticker Shock & Doritos Fatigue|PepsiCo Cuts Forecast

PepsiCo has trimmed its sales forecast as inflation-weary shoppers finally reject higher snack prices. Between Frito-Lay volume declines and persistent grocery aisle sticker shock, the beverage and snack titan is seeing its pricing power reach a ceiling.

Camila Henry • Oct 12, 2026 • 4m read
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